OBJECTIVE
The objective for this project was to create a bold and cohesive brand identity for a Craft Brewing Company, Clubhouse Brewing. The company is targeting anyone with a love for craft beer, and how much better it tastes in the middle of the fairway. The goal was to establish a visual system that felt modern, approachable, and versatile across digital and print platforms.
The objective for this project was to create a bold and cohesive brand identity for a Craft Brewing Company, Clubhouse Brewing. The company is targeting anyone with a love for craft beer, and how much better it tastes in the middle of the fairway. The goal was to establish a visual system that felt modern, approachable, and versatile across digital and print platforms.
PROCESS
I began by researching competitor brands in the same space while identifying key visual trends. From there, I developed mood boards and rough sketches to explore typography, colour palettes, and logo concepts. Using Adobe Illustrator and Photoshop, I created a primary logo, supporting marks, packaging mockups, and social media templates. Feedback helped refine the final outcome into a polished, cohesive system that successfully delivered the brand message.
I began by researching competitor brands in the same space while identifying key visual trends. From there, I developed mood boards and rough sketches to explore typography, colour palettes, and logo concepts. Using Adobe Illustrator and Photoshop, I created a primary logo, supporting marks, packaging mockups, and social media templates. Feedback helped refine the final outcome into a polished, cohesive system that successfully delivered the brand message.
