OBJECTIVE
The goal of this project was to create a visually striking poster that celebrates the legacy of the Atari brand. The challenge was to capture the retro, iconic feel of Atari while applying modern design techniques. I was required to recreate the Atari logo and any imagery by hand in Adobe Illustrator. This pushed us to focus on precision, vector drawing skills, and overall composition.
The goal of this project was to create a visually striking poster that celebrates the legacy of the Atari brand. The challenge was to capture the retro, iconic feel of Atari while applying modern design techniques. I was required to recreate the Atari logo and any imagery by hand in Adobe Illustrator. This pushed us to focus on precision, vector drawing skills, and overall composition.
PROCESS
I started by researching classic Atari branding, focusing on the retro colour schemes, typography, and poster layouts that defined the brand in the ‘70s and ‘80s. Using Adobe Illustrator, I manually recreated the Atari logo and supporting graphics . From there, I built out the composition, experimenting with layout, colour gradients, and texture to evoke a retro-futuristic vibe. The final piece is a clean, nostalgic tribute to Atari’s visual legacy, fully constructed from scratch in Illustrator.
I started by researching classic Atari branding, focusing on the retro colour schemes, typography, and poster layouts that defined the brand in the ‘70s and ‘80s. Using Adobe Illustrator, I manually recreated the Atari logo and supporting graphics . From there, I built out the composition, experimenting with layout, colour gradients, and texture to evoke a retro-futuristic vibe. The final piece is a clean, nostalgic tribute to Atari’s visual legacy, fully constructed from scratch in Illustrator.
